Farming Expired Listings Using Real Estate Letters

As an agent, your revenues are generated through successful completion of transactions. Occasionally, no matter how diligently you work to sell a property you have listed, the seller may either decide to take it off the market or to list with another professional. While you may consider this a lost opportunity, the most successful professionals within the industry work to market their expired listings as well as the expired listings of other agents using real estate letters.

Drip Marketing

Real estate letters serve a variety of purposes for your business. They can allow your business’s name to stay in front of the seller so that when they decide to relist their property, your name is on the tip of their tongue. Establish a drip marketing program where you mail out letters to your expired listings on a bi-weekly basis over a 3-6 month period. This type of marketing effort will increase your opportunity for a relisting with your previously expired listing.

Market to Other Agent’s Expired Listings

Someone else’s lost opportunity could be your financial gain in the event that you market to the right audience. You can find out which listings have expired within your area in order to market to. Whatever the reason is for the delisting, your agency may be able to pick it up. Work to send out real estate letters on an ongoing basis to expired listings to farm out potential listings for your own business.

Referral Marketing

One of the best marketing methods for any professional is through referrals. Even though your listing may have expired, it may be due to circumstances not surrounding or related to you as a professional. If your listing is satisfied with your level of professional service, letters can be a great opportunity to generate referrals for your business. Send out a referral letter within a few weeks of the listing expiration.

Where one door closes, another one opens. You can farm expired listings for your own financial benefit by using real estate letters to drip market.

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